헤어에 대한 만족도와 관심도에 따른 헤어스타일 선택행동과 미용서비스 이용행동에 관한 연구

• 영문명: A Study of Hairstyle Choice Behavior and Beauty Service Use Patterns -Hair Satisfaction and Hair Interest
• 발행기관: 한국인체미용예술학회
• 저자명: 이세희(Se Hee Lee) 이소영(So Young Lee)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제15권 제3호, 145~164쪽, 전체 20쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2014.09.30

영문 초록

This study investigated hairstyle choice behavior and beauty service use patterns and found the following: First, according to a factor analysis on hair, the following factors were extracted: hair satisfaction and hair interest. In terms of hair satisfaction, high satisfaction was found in hair quality, thickness and color. In hair interest, in contrast, respondents showed high interest in popular hairstyles. Second, hairstyle choice behavior was analyzed in five categories: cognitive, indifferent, sympathetic, personality-oriented and dependent. Third, beauty service use patterns were analyzed in four categories: 'technique-centered', 'brand-centered,' 'price-centered' and 'service-centered.' In terms of beauty service use patterns by hair satisfaction group, significant results were observed in 'price-centered.' In terms of beauty service use patterns by hair interest group, significant difference was detected in 'brand-centered' and 'price-centered.' Fourth, in hair style choice behavior, as 'cognitive' and 'sympathetic' increased, and 'personality-oriented' decreased, 'technique-centered' behavior became more frequent.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법 및 절차

Ⅳ. 연구결과

Ⅴ. 결론 및 제언

참고문헌

키워드

헤어스타일 미용서비스 헤어행동 선택행동 이용행동 Hairstyle Beauty Service Hair Behavior Choice Behavior Use Patterns