네일 서비스 업체의 내부마케팅과 업무성과 간의 관계

• 영문명: A Study of the Relationship between Internal Marketing Activities and Work Performance in Nail Salon : Focusing on Mediated Effects of Job Satisfaction
• 발행기관: 한국인체미용예술학회
• 저자명: 김윤(Yun Kim) 조고미(Koh Mi Cho)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제15권 제3호, 117~133쪽, 전체 17쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2014.09.30

영문 초록

The purposes of this study were to verify internal service qualities and their effects on internal customer satisfaction and examine the relation between internal customer satisfaction and organizational commitment. To achieve the purposes, a questionnaire was conducted with 118 nail shop's employees. Data were analyzed by structure equation modeling of Amos 18.0 and SPSS 18.0 program. The results of this study were summarized as follow: First, internal marketing was related positively to organizational commitment. Second, internal service qualities indirectly effected organizational commitment through internal customer satisfaction. Third, the internal marketing was related positively to consumer orientation. Forth, internal service qualities indirectly effected consumer orientation through internal customer's satisfaction.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법 및 절차

Ⅳ. 연구결과

Ⅴ. 연구결론 및 제언

참고문헌

키워드

내부마케팅활동 직무만족 고객지향성 네일서비스 Internal marketing activities job satisfaction consumer orientation Nail Service