두피모발관리 시설에 따른 이용실태 및 만족도 비교연구

• 영문명: A Comparative Study on Current Use and Customer Satisfaction According to Facility for scalp and hair care
• 발행기관: 한국인체미용예술학회
• 저자명: 김은희(Eun Hee Kim) 한채정(Chae Jeong Han)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제15권 제3호, 59~68쪽, 전체 10쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2014.09.30

영문 초록

This study was conducted to evaluate the situation of utilization, the effects and satisfaction of scalp and hair care. The survey study was performed on 495 adults (218 male and 277 female), aged 20's to 50's, who had at least one service in scalp/hair care from December 2011 to February 2012. The SPSS v. 18.0 was used for the analysis of data. The frequency of using hair/scalp center is very often for men. While females visit beauty/skin care shop. A larger percentage of subjects using hair/scalp center and hospital/oriental medical clinic had scalp and hair care due to hair loss than beauty/skin care shop. 50,000~70,000 won was spent as one time payment of scalp and hair care for hair/scalp center user by 46.5%, hospital/oriental medical clinic user by 55.2 and beauty/skin care shop user by 40.0%. Product of using scalp and hair care were the largest in hair/scalp center and hospital/oriental medical clinic of oriental medicine products. The hair/scalp center users showed significantly higher effects to beauty/skin care shop users in sebum, dandruff, itching and confidence. Moreover, hair/scalp center user's general satisfaction of scalp and hair care was significantly higher than beauty/skin care shop user.

목차

Abstract

Ⅰ. 서론

Ⅱ. 연구방법

Ⅲ. 결과 및 고찰

Ⅳ. 결론

참고문헌

키워드

두피모발관리 이용실태 고객만족도 Scalp and hair care Current Use Customer Satisfaction