A Study on the Internal Resource Capacity, Competitive Strategy, and Performance of Korean Companies in Mongolia

• 영문명: A Study on the Internal Resource Capacity, Competitive Strategy, and Performance of Korean Companies in Mongolia
• 발행기관: 한국무역연구원
• 저자명: Namsrai Altantuya Eui-Burm Park Jong-Wook Kwon
• 간행물 정보: 『무역연구』제10권 제1호, 251~281쪽, 전체 30쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2014.02.28

영문 초록

This study is to seek strategic measures to expand Korean companies business operations in the Mongolian market by understanding factors of core capabilities and competitive strategy and analyzing the effects of such factors on their financial and strategic performance. For these purposes of empirical study, firstly the authors analyzed frequencies to find out the general characteristics of respondents and basic statistics for each question by using a statistical program SPSS(Statistical Package for the Social Science) PC +12.0.Then, factors were analyzed by applying principal component analysis in order to test validity. Finally, the Cronbach Alpha coefficient for reliability on internal consistency was calculated to verify credibility by regression analysis to test the hypotheses. The factors of companies core capabilities were classified into capabilities of financial accounting, marketing, product service, and managers. Then, competitive strategy was classified into four different strategies such as overall cost, leadership, differentiation, and focus.

목차

Abstract

Ⅰ. Introduction

Ⅱ. Theoretical Background

Ⅲ. Research Model and Hypothesis

Ⅳ. Methodology

Ⅴ. Conclusion

References

키워드

Core Capabilities of Company Competitive Strategy Financial and Strategic Performance