부동산경매정보서비스에 있어서 이용률 제고방안 연구

• 영문명: A Study on the Elevation Alternatives of Utilization Ratio in Real Estate Auction Information Service: Focused on Real Estate Information and Customer Service Sectors
• 발행기관: 한국부동산학회
• 저자명: 전용은(Cheon, Yong Eun) 이호병(Lee, Ho Byung)
• 간행물 정보: 『부동산학보』不動産學報 第53輯, 72~83쪽, 전체 11쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2013.06.30

영문 초록

1. CONTENTS (1) RESEARCH OBJECTIVES The purpose of this research is to study the elevation alternatives of utilization ratio in real estate auction information service. The data of this research were collected from the users of real estate auction information service across the nation. (2) RESEARCH METHOD This study was focused on survey analysis. The data for the analysis were collected from the questionnaire. This study was analyzed by using the analytic techniques such as correlation analysis and logistic regression. (3) RESEARCH FINDINGS The key alternatives for elevating the utilization ratio of real estate auction information service were accurate rights analysis, additional information, company achievement and brand reputation in the group of consumer. 2. RESULTS This study offers the alternatives for elevating the utilization ratio of real estate auction information service on the basis of the users' experience.

목차

Abstract

Ⅰ. 서론

Ⅱ. 부동산경매정보서비스의 이론적 고찰

Ⅲ. 부동산경매정보서비스의 이용률 제고방안 분석

Ⅳ. 결론

參考文獻

키워드

부동산경매 정보산업 소비자 이용률 상관관계분석 로지스틱 회귀분석 real estate auction information industry consumer utilization ratio correlation analysis logistic regression