창업자 특성에 따른 컨벤션 참관 목적이 만족도에 미치는 영향

• 영문명: Founder of the Characteristics According to the Convention Participation of the Purpose Impact on the Satisfaction
• 발행기관: 한국물류학회
• 저자명: 정신철(Sin Chul Jung) 전인오(In Oh Jeon)
• 간행물 정보: 『물류학회지』제23권 제5호, 375~404쪽, 전체 30쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2013.12.31

국문 초록

본 연구는 창업가의 특성에 따른 컨벤션 참가 목적이 만족도에 미치는 영향에 관한 연구를 실증적으로 분석하였으며, 컨벤션 참관객 창업자 대상으로 하여 창업자의 특성, 참가목적, 만족의 설문을 통하여 실증적 분석을 하였다. 실증조사는 설문문항의 타당성과 신뢰성을 검증하기 위해 예비조사를 수행하였으며, 검증된 후 본 조사를 실시하였다. 선형회귀분석을 실시하여 리더십에 대한 회귀분석결과 심리적 특성, 컨벤션 참가횟수, 제조업, 유통업에서 영향이 있는 것으로 나타났고, 네트워킹교육 대한 회귀분석결과 성별, 연력, 학력, 제조업, 유통업이 영향을 미치는 것으로 나타났으며 전문지식에 대한 회귀분석결과 배경적 특성, 심리적 특성, 창업연수, 제조업, 유통업, 사회사업이 영항을 미치는 것으로 나타났다. 그리고 속성, 효익에 대한 회귀분석결과 네트워킹교육, 전문지식, 성별, 연령 종업원 수, 유통업이 영항을 미치는 것으로 나타났고, 가치에 대한 회귀분석결과 리더십, 네트워킹교육, 연령, 창업연수, 종업원 수, 컨벤션 참가횟수, 유통업, 사회사업이 영향을 미치는 것으로 나타났으며, 재참가의사에 대한 회귀분석결과 리더십, 네트워킹 교육, 전문지식, 연령, 학력, 창업연수, 종업원 수, 유통업, 사회사업이 영항을 미치는 것으로 나타났다.

영문 초록

According to this study, the characteristics of the entrepreneurs participating Convention satisfaction impact on the purpose of the relationship is to analyze empirically. These three factors, the relationship between the measured variables, the founder of the purpose of participating in the impact of the characteristics and the impact on satisfaction is the purpose of participation. For the purposes of the study first month of the study through literature hypothetical construct a model for the study was set. Bound and Convention Visitors also the founder of the characteristics of the target, participation objectives, through the empirical analysis of satisfaction surveys were Empirical survey questionnaires to verify the validity and reliability of the preliminary investigation was conducted and validated the survey was conducted. For data analysis PASW Statistics 18 and AMOS 20 statistical package using the frequency analysis, factor analysis, variance analysis, regression analysis, path analysis was performed. In this study, the characteristics of the background characteristics of the founder and psychological characteristics, participation objectives networking, training, expertise, benefits and attributes of supplier satisfaction, value, and re-join the empirical analysis of the relationship between the linear regression analysis the following conclusions were derived. Were. First, the regression results for the psychological characteristics of leadership, the number of participants Convention, manufacturing, and distribution was affected in the. Second, a regression analysis, networking, education, sex, foundation years, education, manufacturing, retail was the influence. Third, the regression analysis expertise, background characteristics, psychological characteristics, entrepreneurship training, manufacturing, retail, social work was the influence. Fourth, property, benefits for the regression analysis, networking, training, expertise, gender, age, number of employees, affecting the distribution showed two. Fifth, the value for the regression analysis, leadership, networking, education, age, entrepreneurship training, number of employees, number of participants Convention, retail, social work was the influence. Sixth, again regression analysis for participation in leadership, networking, education, expertise, age, education, entrepreneurship training, and employees, distributors, social work was the influence.

목차

<국문초록>

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구모형과 가설

Ⅳ. 실증 분석

Ⅴ. 결론

<참고문헌>

키워드

창업 창업자 특성 컨벤션 만족 Entrepreneurship Characteristics of the entrepreneurs Convention Satisfaction