G2B 전자상거래에서의 서비스 품질 만족도 요인을 찾기 위한 복합연구모형

• 영문명: A Composite Model for Exploring Factors of Service Quality Satisfaction in G2B Electronic Commerce
• 발행기관: 한국산업경영시스템학회
• 저자명: 김종수(Chong Su Kim)
• 간행물 정보: 『산업경영시스템학회지』제35권 제4호, 186~193쪽, 전체 8쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2012.12.31

영문 초록

Assessing service quality and satisfaction is the essential part of service science. In this study, for G2B electronic commerce service composed of information systems and human resources, a composite research model for exploring factors of service quality satisfaction is proposed. The proposed model uses SERVQUAL’s five quality dimensions as independent antecedent factors and usefulness and ease-of-use of the technology acceptance model as mediating factors. A case of a G2B purchase service is empirically studied using the proposed model. The result shows that the proposed composite model is good and appropriate for explaining the characteristics of G2B services.

목차

1. 서론

2. 이론적 배경 및 관련 연구

3. 연구모형 및 분석

4. 결론

Acknowledgement

References

키워드

Service Quality Technology Acceptance Model SERVQUAL G2B