여가ㆍ관광 참여 동기요인 연구

• 영문명: A Study on Analysis of The Tourist’s Motivation
• 발행기관: 한국문화관광학회
• 저자명: 박선희(Park, Sun-hee) 박명엽(Park, Myung-yeob)
• 간행물 정보: 『문화관광연구』제7권 제2호, 147~162쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2005.12.31

영문 초록

The purpose of this study was to analyse the tourist’s motivation attending outbound tourism. A field survey was conducted using a sample of 125 tourists. In this study 23 motivator items on five-point Likert Scale were examined through factor analysis. Seven motivators were identified. They are exploration of culture, escape from the daily life, curiocity, evants, friendship, amusement, and social interaction. This study was also to examine relationships between seven motivator dimensions and three variables including satisfaction, word-of-mouth and revisit. The results of this study showed that the willing-to-revisit of exploration of culture, escape from the daily life, events, friendship, amusements, and social interaction factors were positively correlated, among one another. In addition, the tourist satisfaction and escape from the daily life, friendship, amusements and social interaction factors were also positively correlated.

목차

[ABSTRACT]

Ⅰ. 서론

Ⅱ. 연구 이론적 고찰

Ⅲ. 연구설계

Ⅳ. 연구결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

Tourist’s Motivation Outbound Tourism