국외관광객의 스트레스가 만족 및 재구매 의도에 미치는 영향

• 영문명: A Study on the Effects of the Stress on the Satisfaction and Rebuying Intention
• 발행기관: 한국문화관광학회
• 저자명: 안대희(Ahn, Dae-hee) 유도재(Yoo, Do-jae)
• 간행물 정보: 『문화관광연구』제7권 제2호, 26~43쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2005.12.31

영문 초록

This study aims to examine effects of stress on the relationship beween satisfaction and buying intention. A method of this study was survey research,. The subjects were 150 outbound traveler. According to the result of this study. There were significant relationships between expected stress and perceived stress. There were significant relationships between stress and satisfaction. There were significant relationships between expected stress and rebuying intention. The result of this study will be helpful for the tourism industries which gave needs to establish the marketing strategies.

목차

[ABSTRACT]

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

키워드

Effects Stress Satisfaction Rebuying Intention