농가숙박 서비스품질의 기대-만족 분석

• 영문명: The Differences of Experienced verse Expected Service Quality of Farm Stay in Rural Korea
• 발행기관: 한국문화관광학회
• 저자명: 박덕병(Park, Duk-byeong) 이혜현(Lee, Hye-hyun)
• 간행물 정보: 『문화관광연구』제7권 제2호, 7~25쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2005.12.31

영문 초록

This study aims to analyze the differences of experienced versus expected service quality levels on farm stay measured with respect to 15 measurements derived from Fleischer’s and Reichel’s study. Utilizing Grönroos’s model of perceived service quality, an exploratory empirical study of 104 quests reveals gaps between expected and experienced service dimensions. The results of this study are as follows; First, functional quality appears to be a very important facet of the perceived service, and the importance of image by means of functional quality should be recognized to host householders. Second, governmental rural tourism project should concentrate on facilitating technical service quality, especially air-conditioning and room furnishings.

목차

[ABSTRACT]

Ⅰ. 서론

Ⅱ. 선행연구 고찰

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 결론

참고문헌

키워드

Service Quality Farm Stay Rural Tourism