전자무역거래의 신뢰환경과 거래당사자 참여에 관한 실증연구

• 영문명: An Empirical Study on the Correlation Between Trust Environment in e-Trade Transaction and Trading Partner's Participation
• 발행기관: 한국국제상학회
• 저자명: 이상진(Sang-jin Lee) 신승만(Seung-man Shin)
• 간행물 정보: 『국제상학』國際商學 第27卷 第1號, 189~209쪽, 전체 21쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2012.03.31

영문 초록

Focusing on the critical issue of trust in the e-Trade, this study analyzes the effect of social variables on the e-Trade trust. Moreover, this paper examines the relationship between trust environment in e-Trade transaction, perceived risk, and trading partner's participation. In general, when trade related parties utilizes e-Trade, they want to recognize how much risks it has in e-Trade transaction. Results of this study are as follows; First, it found very important variables that independent variables(the building trust between trade parties, safety, and efficiency in the e-trade) influence on the trust of e-trade transaction. In particular, the trust relationship building before trade parties utilizes the e-trade exerts much influence in e-Trade trust. Second, we analyzed the relationship between trust environment in e-Trade transaction, perceived risk, and trading partner's participation. The independent variables(the building trust between trade parties, safety, and efficiency in the e-trade) positively influence e-Trade trust. But perceived risk has negative effects on the trading partner's participation. Therefore, it could say that trust in e-Trade is mainly affected by trust building factors between trade parties.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구모형 및 가설설정

Ⅳ. 실증분석

Ⅴ. 연구의 결론

참고문헌

키워드

e-Trade transaction Trust Building Trust Trading Partner's Participation e-Trade