간판 상호에 쓰인 언어에 대한 연구

• 영문명: A Study on Outdoor Advertisement Language
• 발행기관: 경희대학교 언어정보연구소
• 저자명: 조성문(Cho, Sung-Moon)
• 간행물 정보: 『언어연구』제20권, 39~52쪽, 전체 14쪽
• 주제분류: 인문학 > 언어학
• 파일형태: PDF
• 발행일자: 2004.06.30

영문 초록

This paper aims to explore problems and the drive of improvement of the Outdoor Advertisement Language using at the whole of Hanyang University according to sociolinguistic methodologies of investigation such as field work and Questionnaire. In Outdoor Advertisement Languages of investigation areas such multifarious words as native words, loan words. The etymology of the loan words being used on them 19 languages. Among them the loan words from English are most. A great number of Korean consumers prefer native words to loan words. Every dealer must try to hard in order to use native words in Outdoor Advertisement Languages.

목차

1. 서론

2. 연구 대상과 방법

3. 실태 조사

4. 간판 상호에 대한 대학생 의식 조사

5. 결론

참고문헌

부록 〈설문지〉