인터넷 관광ㆍ호텔 정보와 고객만족 및 재이용의도 간의 관계

• 영문명: The Relationships between Internet TourismㆍHotel Informations, Customer Satisfactions and Reuse Intention
• 발행기관: 한국문화관광학회
• 저자명: 박광식(Park, Kwang-shik)
• 간행물 정보: 『문화관광연구』제9권 제1호, 69~81쪽, 전체 13쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.06.30

영문 초록

This study is to tried to analyse by the regression analyses whether these variables would affect the customer satisfaction or not, whether this customer satisfaction could affect the intention of reuse or not. I classified seven constructs into the region of technology acceptance model, concurrent situations and communication relations. The perceived usefulness of use in TAM, the recognition of goods and the perceived utility services in concurrent situation, the virtual community activity and the e-CRM marketing in communication relation have affected the customer satisfaction significantly. Also, the persuasion of the perceived usefulness, the perceived utility service, the community activity and the e-CRM were highly expressed and those variables had affected the dependent variable significantly. The results of this study found that internet tourismㆍhotel informations were composed of seven elements, which were perceived ease of use, perceived usefulness of use, recognition of goods, perceived utility services, perceived hedonic services, virtual community, e-CRM etc.

목차

[ABSTRACT]

Ⅰ. 서론

Ⅱ. 선행연구

Ⅲ. 연구모형 및 가설설정

Ⅳ. 실증분석

Ⅴ. 결론 및 연구의 한계성

참고문헌

키워드

Internet Tourismㆍhotel Information Utility Service Hedonic Service Customer Satisfaction