레스토랑 메뉴선택 속성과 고객만족

• 영문명: A Study on the Menu Choice Factors and Customer Satisfaction of Restaurant - Emphasized on the Italian Restaurant in Seoul
• 발행기관: 한국문화관광학회
• 저자명: 엄은경(Um, Eun-kyung) 박경곤(Park, Kyung-kon)
• 간행물 정보: 『문화관광연구』제9권 제1호, 127~139쪽, 전체 13쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.06.30

영문 초록

This study is regarding menu choice factors and customer using Italian restaurant and relationship between customer satisfactions. As a result of analysis, demographic facts of 5 items generally have an articulate effect on attribute of menu choice in Italian restaurant from customer. Second, regarding significant difference of practice in use, as customer use the restaurant often, they have a high degree of concern for each menu item and also they show an cautious and sensitive reaction. In case of use purpose, noticeable distinction part is business meetings. Customer value food’s original factor considering freshness rather than economic aspects of foods in the business meeting. Third regarding the relation between the menu choice factors and the customer satisfaction, it is found that the menu choice factors, the effects of the customer satisfaction.

목차

[ABSTRACT]

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 설계

Ⅳ. 실증분석 및 가설검증

Ⅴ. 결론

참고문헌

키워드

Job Satisfaction Turnover Intention Italian Restaurant