QFD Using Fuzzy AHP in Tourist Destinations

• 발행기관: 한국문화관광학회
• 저자명: 표성수(Pyo, Sung-soo)
• 간행물 정보: 『문화관광연구』제9권 제1호, 157~167쪽, 전체 11쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.06.30

영문 초록

This study suggests that Jeju tourism may need to seriously consider destination tourism, instead of touring tourism. To support this argument, literature review was provided and empirical analyses were performed. The analyses included factor analyses, correlation analyses, and QFD with fuzzy AHP. According to the empirical analyses, it was suggested that tourists in Jeju preferred destination tourism rather than touring tourism. They intend to meet people and want to participate in various activities. One of the possible alternatives to capture the destination market could be providing opportunities to leisurely stroll about cultural shopping center with greater open spaces and various programs. Further studies could be followed to explore various opportunities of destination tourism in Jeju.

목차

[ABSTRACT]

Ⅰ. INTRODUCTION

Ⅱ. LITERATURE REVIEW

Ⅲ. METHOD

Ⅳ. RESULTS

Ⅴ. CONCLUSION

REFERENCES

키워드

Fuzzy AHP QFD(quality function deployment) Tourist Destination Tourist Needs Attractions Jeju