전략태도가 균형성과표(BSC)내부관점에 미치는 영향

• 영문명: The Impact of the Strategic Posture to the Internal Perspective of BSC
• 발행기관: 한국문화관광학회
• 저자명: 조원섭(Cho, Won-seb)
• 간행물 정보: 『문화관광연구』제9권 제1호, 53~67쪽, 전체 15쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2007.06.30

영문 초록

The purpose of this study is that find out the relationship between strategic posture and internal perspective in order to provide more valuable strategics to attain the goal. This study has established the hypotheses to answers of the research questions. To test them empirically, the study collected 280 questionnaires from the managers and position of higher employees of five-star hotels in Seoul, Busan, Gyeongju and Jeju, Korea. The results of this study is that the analysis on relationship between strategic posture and internal perspective revealed that proactiveness, riskness, progressiveness, defensiveness significantly affects internal perspective of BSC. These conclusions imply that chief executive officers of hotel should develop diverse internal marketing tools.

목차

[ABSTRACT]

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ 연구결과의 분석

Ⅴ. 결론 및 제언

참고문헌

키워드

Strategic Posture Internal Perspective BSC