지역축제 주차장 서비스 질의 이미지 결정 요인 분석

• 영문명: An Image Decision Factor Analysis of Local Festival Parking Lot Quality - Focused on Jeon-ju Local Festival -
• 발행기관: 한국문화관광학회
• 저자명: 양만규(Yang, Man-kyu)
• 간행물 정보: 『문화관광연구』제10권 제1호, 49~57쪽, 전체 9쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.06.30

영문 초록

This study is focused on the image benefit cost criterion value and the pure image benefit score, of the service quality of local festival parking lot through theories and systems concerning local festivals. The results are that ‘parking lot area’ is the highest on the pure image benefit score, which is the priority of image decision project on the parking lot service quality of Jeonju local festival organization committee and that ‘the simplicity of access to the festival place’ is the highest on the image benefit cost criterion value score. On the service quality of Jeonju local festival parking lot, studies by the professionals and researchers concerning of Jeonju festival image planning, provincial culture, tourism, and marketing need to be backed up for an image of the service quality of Jeonju local festival to be decided.

목차

[ABSTRACT]

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 지역축제 주차장 서비스 질의 이미지 결정요인 분석

Ⅳ. 결론

참고문헌

키워드

Image Decision Factor Local Festival Parking Lot Jeonju Local Festival Image Benefit Score Criterion