호텔 연회장의 선택속성이 만족도와 재구매의도에 미치는 영향에 관한 연구

• 영문명: A Study on the Influence of Hotel Banquet Selection Factors, Satisfaction and Repurchase Behavior
• 발행기관: 한국문화관광학회
• 저자명: 이경아(Lee, Kyung-ah)
• 간행물 정보: 『문화관광연구』제10권 제1호, 113~124쪽, 전체 12쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.06.30

영문 초록

The banquet service of hotel not only increase profit on the banquet department, but also increase their revenue for the Room and other departments. This study examined the various theories like hotel banquet selection factors, hotel satisfaction and repurchase behavior As the result of this study, different usage of the banquet service leads to different perception of the hotel selection factors which influence satisfaction and satisfaction influence repurchase behavior. In order to promote banquets repurchase behavior, you need to consider right selection factors for each usage of the banquet. This marketing strategy also influences satisfaction and repurchase behavior. So hotel marketer has to specialize each usage purposes of banquet.

목차

[ABSTRACT]

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 결론 및 시사점

참고문헌

키워드

Hotel Banquet Selection Factors Satisfaction Repurchase Behavior Perception Marketing Strategy