International Formula 3 Korea Super Prix를 위한 금속제 관광기념상품 개발 연구

• 영문명: A Study on the Development of Tourism Souvenirs for ‘The International Formula 3 (F3): Korea Super Prix'
• 발행기관: 한국조형디자인학회
• 저자명: 김영옥(Kim Young-Ock) 추원교(Choo, Won-Gyo)
• 간행물 정보: 『조형디자인연구』한국공예논총 제6집 1권, 67~87쪽, 전체 21쪽
• 주제분류: 예술체육 > 미술
• 파일형태: PDF
• 발행일자: 2003.08.30

영문 초록

It must be very meaningful and significant that The International Formula 3 : Korea Super Prix ' is held in Gye ong sangnam- do as Korea is one of th e largest automobile produ cers in the world. Culture will be mor e and more important as tim e pas ses so th at th e scope s and volumes of tourism souvenirs must be very extensive. This paper reviews the history of The Internation al Formula 3 : Korea Super Pri x 'F3 and th e th eoreti cal s tru cture for tourism souvenirs and their designs. It survey s and an alyses what kinds of tourism souvenirs for ca r racing th e othe r count ries have developed . Making up a questi onnaire, it sugges ts th e directi on s for th eir designs as follow s : 1) A va riety of tangible and int angible mat erials should be used. 2) Souvenir bu sines s should be man ag ed in th e rati onal and scientific way. It follow s th at production and marketing should he separated. Specifica lly cus tomer - oriented disp lay and cus tomer-friendly sa le, an information office or booth, and others will make the mark et contro l their quality. 3) More money should be invested for mark eting the special souvenirs to eve ry touri st to att ract more tourist s. Th e connect ive and related tourism with them should be developed in order to inform effectively of their cultural stories, which induces other kinds of tourism souvenirs developed. 4) Intern et sites for tourism souvenirs should be open in the all homepages of Korean auto maker s as well as F3 car racing connections so that each shop sells them through the on- line and off- line mark ets, manages eve ry cus tomer, and excha nges his mark eting information with each other. Th at causes new tourism souve nirs developed and helps us to have a good public relations with automakers, which make automakers save money. Th e F3 tourism souvenirs and their design s have not yet been studied and developed well enough. Taking considera tion of Fl ca r racing programs in the advanced countries, it is very important to study Korean tr aditional design s because tourism souvenirs originated from the study are not simple ones but convey the cultural images of the regions or countries concerned.

목차

Ⅰ. 서론

Ⅱ. 자동차 경주의 역사와 F-3 korea Super Prix 의 분석

Ⅲ. 관광문화상품의 이론적 배경

Ⅳ. 외국의 자동차경주관련 관광기념상품의 디자인 특성

Ⅴ. 결론

참고문헌

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