An Empirical Study on Technology Acceptance for e-Commerce in Developing Countries

• 발행기관: 한국산업경영시스템학회
• 저자명: Gilbert M. Tumibay Chong-Su Kim Hyun-Seung Oh Kyeongtaek Kim
• 간행물 정보: 『한국산업경영시스템학회 학술대회』2009년 추계학술대회 논문집, 93~99쪽, 전체 7쪽
• 주제분류: 공학 > 산업공학
• 파일형태: PDF
• 발행일자: 2009.07.30

영문 초록

As e-commerce such as online shopping continues to become a popular option, consumers are increasingly moving from traditional stores to online sites. However, the adoption of B2C e-commerce and related technologies so far has mostly been limited to developed countries. It has been relatively slower in the rest of the world. The acceptance for B2C e-commerce in developing countries is relatively not active. To understand this properly, a comprehensive model describing the factors that drive customers to accept B2C e-commerce is required. In this paper, a TAM-based theoretical model is proposed and tested to explain the information technology acceptance of B2C e-commerce in developing countries. The results show that the basic TAM beliefs are supported. PU and PEOU determine a person's attitude toward using B2C e-commerce, which in turn determines their intention to use it. The antecedents show a different form of influence from that of developed countries. The results of this work would be useful for both academic societies and online e-commerce practitioners, helping them to better comprehend customers' online shopping behavior.

목차

1. Introduction

2. Background

3. Research Methodology

4. Analysis of Results

5. Discussion and Conclusion

키워드

TAM Online Shopping SEM B2C e-Commerce