서울 거주 전원주택 잠재 수요자의 특성에 관한 연구

• 영문명: Study on the Characteristics of the Potential Consumers of the Rural Housing residing in Seoul
• 발행기관: 한국마케팅과학회
• 저자명: 원경호(Won Kyung Ho)
• 간행물 정보: 『한국마케팅과학회 학술발표대회논문집』Korean Academy of Marketing Science Fall International Conference, 522~537쪽, 전체 16쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2006.11.30

영문 초록

  As the level of desire for the quality of life increases as the living standard is enhanced, the qualitative increasing desire for the houses rose very high, and as a result, together with the interest in such dwelling environment, there is a tendency of the demand for the rural housing which is increasing radically.
  If we observe various types of public opinion polls, although intentions of urban inhabitants to migrate to the rural housing show more than 60%, the apartment market still occupies most of the housing.
  This study attempted to find out to what class customers who prefer the rural housing belong, for what reason they prefer it, what becomes the impediment element against the behaviors of such customers, and what the alternative for it is, through the questionnaire survey of the potential customers, by targeting Seoul where the dwelling problem is most serious.
  As a result of having analyzed the actual proof, 67.1% of residents residing in Seoul revealed the intention to migrate to the rural housing. And 66.2% among them turned out to have the intentions to migrate there within 10 years. Most major reasons why they try to migrate showed that they waned to live the nature friendly lives(70.7%), and as factors to hesitate to migrate to the rural housing, they turned out to be prevention of crimes, security, relationship with neighbors and so forth.
  Therefore, in order to provide for the demand of the rural housing market which will grow fast in the future, we should establish the development strategy of the advanced security system and the complex where they may form the community with neighbors in the nature friendly environment.
  Core subject terms: Rural housing, Potential demand, Dwelling environment, Intention to migrate

목차

Ⅰ. 서론
Ⅱ. 전원주택수요자의 특성
Ⅲ. 결론
참고문헌