케이블 TV 홈쇼핑산업의 산업조직과 경쟁정책에 관한 연구

• 영문명: A Study on Industrial Organization and Competitive Policy of Cable TV Home Shopping Businesses in Korea
• 발행기관: 한국마케팅과학회
• 저자명: 최재섭(Choi Jae Seob)
• 간행물 정보: 『한국마케팅과학회 학술발표대회논문집』Korean Academy of Marketing Science Fall International Conference, 327~347쪽, 전체 21쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2006.11.30

영문 초록

  After 10 years introducing cable TV service, one third of Korean households are subscribing cable TV service. Over 200 program providers and almost 100 service operators are now conducting businesses in this industry.
  Home shopping business, mainly conducted by five companies recorded over 4,832 billion KRW in 2005 while many other cable TV broadcasters record loss. As a matter of cause, existing cable TV businesses and non-cable business firms continually want to enter the cable TV home shopping business.
  But, strange speaking, government insists on her cable channel distribution policy; free entry in cable TV business other than shopping and news. As results, new entrance can be permitted in the field of cable TV businesses that bears no profit while can"t be permitted in the field that bears huge profit. So, five cable TV home shopping businesses formed oligopoly and other cable TV businesses are not.
  This study shows some evidences that prove oligopolistic industrial organization in cable TV home shopping businesses and presents several policy suggestions.

목차

Ⅰ. 서론
Ⅱ. 케이블TV 홈쇼핑 산업 개관
Ⅲ. 우리나라 홈쇼핑산업의 산업조직
Ⅳ. TV홈쇼핑에 대한 진입규제와 경쟁정책
Ⅴ. 결론 및 정책적 시사점
참고문헌