한ㆍ중 양국 소비문화 비교연구 - 대학생들의 소비 관련 생활방식 특성을 중심으로

• 영문명: A Comparative Study on the Consumption Cultures Between Korea and China: laying emphasis upon life style characteristics about consumption
• 발행기관: 대한중국학회
• 저자명: 全冬梅(Quan Dong-mei) 徐永輝(Xu Yong-hui)
• 간행물 정보: 『중국학(구중국어문론집)』中國學 第27輯, 491~514쪽, 전체 24쪽
• 주제분류: 어문학 > 중국어와문학
• 파일형태: PDF
• 발행일자: 2006.12.01

영문 초록

  This study attempts to examine the differences of consumption cultures between Korean and China by analysing the consumption life style.
  This study extracts clothing habits, eating habits and shopping patterns from consumption life style and distributes 588 questionnaires to university students of Korea and China.
  The analysis results are as follows:
  There are no differences of fashion orientation and convenience orientation about clothing habits, planned buying orientation, impulsive buying orientation and new product buying orientation about shopping patterns between Korea and China. But there are differences of personality orientation about clothing habits, healthy food orientation and convenience food orientation about eating habits, famous brand buying orientation, internet buying orientation and environment protection product buying orientation about shopping patterns between Korea and China.
  The results offer suggestions to international marketers that different marketing strategy is very necessary according to different consumption cultures.

목차

1. 서론
2. 이론적 배경
3. 연구문제 및 연구방법
4. 자료 분석결과
5. 결론
[參考文獻]
〈Abstract〉

키워드

consumption culture life style AIO approach clothing habits eating habits shopping patterns