신제품 개발과정에서 당면하는 복잡성의 관리에 대한 연구

• 영문명: Managing Complexity in NPD Projects - Results from a Field Study
• 발행기관: 한국마케팅과학회
• 저자명: 김종배(Kim Jong Bae)
• 간행물 정보: 『한국마케팅과학회 학술발표대회논문집』2005 추계학술대회 발표 논문집, 139~157쪽, 전체 19쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2005.11.30

영문 초록

  The effective management of complexity in new product development projects can result in important competitive advantages.
  As noted, companies who perform this task proficiently can often speed their new products to market, build barriers to competitive market entry, and complete their projects with less stress and greater satisfaction.

목차

Ⅰ. RESEARCH DESIGN
Ⅱ. FINDINGS
Ⅲ. MANAGERIAL IMPLICATIONS
Ⅳ. SUGGESTED APPROACHES FOR MANAGING COMPLEXITY OVER THE NPD PHASES
SUMMARY
References