상가분양가의 군집분석을 이용한 시장세분화에 관한 연구 - 서울지역을 중심으로

• 영문명: A Study on a Segmentation of Retail Market with Sale Prices of Retail Properties Data using Cluster analysis - Focused on Seoul Area -
• 발행기관: 한국부동산학회
• 저자명: 김철호(Kim Cheol Ho) 정승영(Jeong Seung Young)
• 간행물 정보: 『부동산학보』不動産學報 第28輯, 122~132쪽, 전체 11쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2006.12.01

영문 초록

  1. CONTENTS
  (1) RESEARCH OBJECTIVES
  The segmentation of retail market is accomplished by Cluster analysis. The purpose of the research is to identify the market segments with sale prices of retail properties.
  (2) RESEARCH METHOD
  Cluster analysis
  (3) RESEARCH RESULTS
  The results of the cluster analysis using sale prices of retail properties data for 25 districts show that Gangnam-Gu belongs to the level of high sale prices in the aptment stores and complex stores. also, Chongno-Gu is quite distinguished from the rest of the districts in theme stores.
  2. RESULTS
  In this research, we try to divide the retail markets in Seoul according to the sales prices per pyeong using cluster analysis. For the complex store sales prices, Seocho-gu. Gangdong-gu. Seodaemun-gu and Jongno-gu are in the high price level group. For the theme store sales prices, only Jung-gu is in the high once level group. For the apartment store sales prices. Gangnam-gu, and Gangseo-gu are in the high price level group.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 자료
Ⅲ. 상가분양가의 군집분석
Ⅳ. 결론
參考文獻

키워드

sales prices of retail properties cluster analysis