부동산정보서비스산업의 구조분석 및 경쟁력 확보방안에 관한 연구

• 영문명: A Study on Real Estate Information Services Industry and its Competitiveness
• 발행기관: 한국부동산학회
• 저자명: 강병기(Kang Byung Gi) 이국철(Lee Kook Chul)
• 간행물 정보: 『부동산학보』不動産學報 第28輯, 85~100쪽, 전체 16쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2006.12.01

영문 초록

  1. CONTENTS
  (1) RESEARCH OBJECTIVES
  This study is to analyze the structure of Real Estate Information Services industry and develop a competition model by extending Porter"s 5 forces model. As a result of applying the competition model, current problems of the industry are investigated and the alternatives to gain the competitiveness are also suggested.
  (2) RESEARCH METHOD
  A series of related literatures are reviewed and focused group interviews(FGI) of the industry, such as firms of rl14, Speedbank. Uniasset, are performed.
  (3) RESEARCH RESULTS
  As an early stage of industry development, real estate information services industry are suffering from low competitiveness and low bargaining power among competitive forces. Government institutional supports, business strategic reshaping efforts and public reorientation of information value are required for industry promotion.
  2. RESULT
  Even though real estate information services are very important for all interested parties, the services providers, so called portal services, are relatively small companies and are lack of competitive power comparing with large information portals (e.q. Naver). In addition, it has low bargaining power to face customers and suppliers. 1n order to promote this relatively important industry, public sectors and private sectors need to find various ways to increase its competitive positions.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 부동산포털서비스산업 분류 및 산업구조 분석
Ⅲ. 부동산포털서비스산업의 경쟁력 분석
Ⅳ. 부동산포털서비스산업의 경쟁력 확보 방안
Ⅴ. 결론
參考文獻

키워드

Real estate Infer mat ions Services Portal services Industry value chain Industry Competitiveness