전략적 경쟁우위와 가치창출을 위한 전자상거래 도입 방법론에 관한 연구

• 영문명: A Methodology for the Deployment of Electronic Commerce to Create Business Value and Strategic Competitive Advantage
• 발행기관: 한국전자상거래학회
• 저자명: 윤중현(Yoon Jung-Hyeon)
• 간행물 정보: 『전자상거래학회지』제4권 1호, 159~178쪽, 전체 20쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2003.06.01

영문 초록

  Commercial use of the electronic commerce has increased dramatically. The way successful business compete in this dynamic electronic commerce age may be different. Strategic successful in deploying electronic commerce in this environment must show how IT can add value specifically in the context of the contemporary business environment and reference the changed competitive threats and opportunities in this environment. For these reason the way information technology can be used as a source of added value and competitive advantage may be different.
  This paper present a value based methodology for the deployment of electronic commerce. It consists of value creating principles actions observed to create value and seven phase value creation process as a framework to apply these action.

목차

Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 전자상거래 도입 방법론의 개요
Ⅳ. 방법론의 적용사례
Ⅴ. 결론
【참고문헌】
ABSTRACT

키워드

electronic commerce methodology competitive advantage value creation