전자무역중개기관의 역할강화 방안에 대한 연구

• 영문명: A Study on The Role Enhancement Strategy of e-Trade Metamediary
• 발행기관: 한국전자상거래학회
• 저자명: 정재영(Chung Jay-young) 이승관(Lee Seung-kwan)
• 간행물 정보: 『전자상거래학회지』제4권 1호, 81~105쪽, 전체 25쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2003.06.01

영문 초록

  In the era of IT period, international sale of goods willl be changed rapidly both global marketing and efficiency. Especially, the appearance of e-Trade Metamediary show that the possibility is to replace existing Gneral Trading Companies" limited maketing capabilities. In these circumstances, e-Trade Metamediary started this March sponsored by The Ministry of Commerce, Industry and Energy. First of all, this system also have lots of expectation from Small & Medium sized Enterprises around the Republic. In these meanings, concerned parties do their best to realize planned vision and result from that project. As we know, traditional GTCs(General Trading Companies) faced with lots of hardship both global marketing and competitive edge with trading partners. They changed their strategy into specific items with their capability. They will be concentrated on marketing within their capacity. So, e-Trading companies will be collaborated with each other in doing different role in global marketing.
  e-Trading competitive markets and companies, such as B2B marketplace providing the most powerful global company directories, trade leads, and their search engines in the industry and featuring in increasing traders" globalizations and network establishing in the international trade arena, will be the most potential successful ones in the future, which helps traders and organizations preparing for globalization and accelerating the trading speed in the next decades.

목차

Ⅰ. 서론
Ⅱ. 고효율ㆍ저비용 글로벌 마케팅의 중요성
Ⅲ. 전자무역중개기관을 통한 고효율 마케팅 추진전략
Ⅳ. 전자무역중개기관의 역할강화 방안
Ⅴ. 결론
【참고문헌】
Abstract

키워드

e-Trade Companies GTCs e-Trade Metamediary