증권사 ‘홈트레이딩 시스템(HTS)’ 성공요인 선정과 평가모델 제안

• 영문명: Selection of Factors for the Success and Proposal of Evaluation Model for the securities HTS(Home-Trading-System)
• 발행기관: 한국전자상거래학회
• 저자명: 문형남(Moon Hyung-nam) 최정일(Choi Jeong-il)
• 간행물 정보: 『전자상거래학회지』제3권 1호, 25~50쪽, 전체 26쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2002.06.01

영문 초록

  Due to the rapid increase of the Internet users in our society, e-commerce has remarkably gained its commercial value. Looking closely into the global e-business market, it is certain that it has expended its territory from the computer related products, travel, hobbies/entertainment, books, and clothing industries to the financial industry.
  As so many securities corporations have adapted HTS(Home-Trading System), the Korean stock trading market has leaped into the world"s #1 online(cyber) stock trading market. It is expected that this remarkable growth will actualize the world of Internet and elevate the level of information network and eventually lead to promote e-commerce in our society as a whole.
  As online stock trading has been promoted and the volume has increased to the great extent, the competition to attract VIPs has intensified in the process. I honestly hope that each and every securities corporations make efforts to create more sound atmosphere for the stock market. I also hope that they can provide better service to the customers with the ground of profitability by reducing costs and making practical use of various trading methods.
  This article is to research and find the most suitable evaluation model comparing reciprocally one HTS to another HTS which are provided by the securities corporations. By evaluating the systems from the standpoint of investors, We would like to present the direction for the sound atmosphere of the stock market and for the improvement of systems service level.

목차

Ⅰ. 서론
Ⅱ. 이론적 고찰
Ⅲ. HTS 상위 증권사 선정 및 평가항목 분석
Ⅳ. 평가모델 구축 및 HTS 평가
Ⅴ. 결론
〈참고문헌〉
ABSTRACT

키워드

e-commerce e-business cyber stock trading model evaluation