인터넷 쇼핑몰 이용의 선행변수와 결과변수

• 영문명: Antecedents and Consequences of Internet Shopping Mall Use
• 발행기관: 한국전자상거래학회
• 저자명: 안민영(Ahn Min-young) 한동철(Han Dong-chul)
• 간행물 정보: 『전자상거래학회지』제3권 1호, 121~135쪽, 전체 15쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2002.06.01

영문 초록

  Even though many people are using internet for their own shopping, still it is relatively unknown about what factors affect the internet shopping mall usage and what consequences the internet shopping mall usage are being created. This exploratory study attempts to test the effects of some selected antecedents of internet shopping mall usage behavior on the consequences of the internet shopping mall usage behavior. The economic value was found to affect the word-of-mouth of internet shopping mall usage, the prestige and economic value to affect the intention to revisit the shopping mall and the recreational value to affect the frequency of visiting.

목차

Ⅰ. 서론
Ⅱ. 이론적 고찰
Ⅲ. 연구가설의 설정
Ⅳ. 연구방법 및 가설검증
Ⅴ. 결론
【참고문헌】
ABSTRACT

키워드

entertainment value economic value shopping mall" s prestige word-of-mouth