PC산업의 전자상거래 핵심성공요인에 관한 연구

• 영문명: A Study on Critical Success Factors of Electronic Commerce(EC) In PC Industry
• 발행기관: 한국전자상거래학회
• 저자명: 박종술(Park Jong-sool) 이경원(Lee Kyung-won)
• 간행물 정보: 『전자상거래학회지』제3권 1호, 3~24쪽, 전체 22쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2002.06.01

영문 초록

  Electronic Commerce(EC) is considered as a revolution in distribution industry by development of digital technology and rapid spreading of Internet. It has features different from the existing commercial dealings. It can make deals anytime, anywhere and any product at reasonable price.
  PC industry occupies the biggest portion in EC, because it is very easy to purchase using this dealing system.
  The aim of this study is to show are critical success factors(CSF"s) leading PC industry reach the biggest market item through philological and demonstrative way so that it can help to find a way of market activation in PC industry using EC.
  I analyzed the survey details and results, and examined the assumption with the survey results. Judging from the survey, respondents considered that the factors are very important which are evaluated after purchasing among the critical factors. But the factors, relative with information investigation, and can be considered when purchase, are less important factors.

목차

Ⅰ. 서론
Ⅱ. 전자상거래의 성공요인
Ⅲ. 가설설정 및 연구모형
Ⅳ. 연구방법
Ⅴ. 결론
【참고문헌】
ABSTRACT

키워드

PC industry Critical success factors(CSF" s) EC