A Comparison of the Image of Korea as Perceived by Foreign Tourists Before and After the Gyeongju World Culture EXPO

• 영문명: A Comparison of the Image of Korea as Perceived by Foreign Tourists Before and After the Gyeongju World Culture EXPO
• 발행기관: 한국산업경영학회
• 저자명: Sangsu Choi(최상수) 조재근, 권순조
• 간행물 정보: 『한국산업경영학회 발표논문집』2006년도 동계 학술대회 발표논문집, 729~743쪽, 전체 15쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2006.02.28

영문 초록

  This research empirically examined changes in the images of Korea over three points in time among Japanese, Chinese, and U.S. visitors to South Korea. Between August 13 and October 23, 2003, about two to three months after the Gyeongju World Culture EXPO 2003 ended, 223 tourists from Japan, 143 from China, and 173 from the U.S. completed the survey instrument. The results from a General Linear Model (GLM) with repeated measures showed that tourists from all three countries had more positive images after the Gyeongju World Culture EXPO than before it. It was concluded that the Gyeongju World Culture EXPO 2003 appeared to have a significant positive effect in enhancing the image of South Korea. The study suggests that an internationally significant event can change the image of a tourism destination in a short time period.

목차

〈ABSTRACT〉
1. Introduction
2. Literature Review
3. Methodology
4. Results
5. Implications and conclusions
Reference

키워드

Gyeongju World Culture EXPO destination image image modification