중국인의 상관습과 유의사항에 관한 연구

• 영문명: A Study on Commercial Practice and Some Instruction in China
• 발행기관: 한국국제상학회
• 저자명: 김원배(Wuen-bae Kim) 김경배(Kyung-bae Kim)
• 간행물 정보: 『국제상학』國際商學 제20권 제4호, 241~262쪽, 전체 22쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2005.12.01

영문 초록

Koreans have felt that they know China very well due to cultural exchange and geographical proximity. But, in international transactions between Korea and China after the establishment of diplomatic relations, we are confronted with many problems because we do not fully understand their consciousness, sense of values or commercial practices. China is a communist country which has a cultural tradition characterized by Sinocentrism. To understand China accurately, we must understand not only their consciousness but also their sense of double face that exists in their the interior world. If you open an account with Chinese without any understanding about culture, ritualism and their value, you can be in an awkward position about it. It means that you can have more advantages to make a great coup in the enterprise if you know about a national trait of China when you trade with Chinese. You should work out a strategy and get everything in readiness about a commercial practice of China before you start a business with Chinese. This study on Chinese consciousness, culture and sense of values will revitalize international transactions and also help to prevent commercial disputes between Korea and China.

목차

Abstract

Ⅰ. 서론

Ⅱ. 중국인 상관습의 역사적 발달과 일반적 특징

Ⅲ. 중국인의 주요 상관습과 전략

Ⅳ. 중국인의 상관습에서 나타난 유의사항

Ⅴ. 결론

참고문헌