e-Business의 문화적 차이에 관한 연구 - 한국과 일본을 중심으로 -

• 영문명: A Study on the Cultural Difference of e-Business - focus on the Korea and Japan -
• 발행기관: 한국상품학회
• 저자명: 황선대(Hwang Sun-Dai) 신승만(Shin Seung-Man)
• 간행물 정보: 『상품학연구』제33호, 1~18쪽, 전체 18쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2004.12.01

영문 초록

Practical use of the Internet is expanding activity space of individual and enterprise newly. The Internet changed revolutionary information flowing between enterprise and consumer and the enterprise is approaching to global market by new mode as use of web.The Spatial gap of domestic market and foreign market is disappearing by the development of Information Technology and Internet use. Enterprise is requested to apply actively e-business mode that is new transaction form. This paper analyzes Internet use and e-business present condition of Korea and Japan. korea is going first than japan in the internet use of utilization ratio of teens and twenties. The differential between sex is also appearing little in korea.The study is compare the Web content's personality, membership system availability and advertisement of site as main popularity web site 30 of two countries. This result is that korea adapts actively in new Internet environment relatively in general but Japan is shown image conservatively.Such cultural difference of two countries has related to the result that appear in Hobbes Ted's comparison culture study.

목차

Ⅰ. 서론

Ⅱ. 양국의 인터넷 사용 비교

Ⅲ. 양국의 주요 사이트 비교

Ⅳ. 인터넷 사용과 문화적 차이

Ⅴ. 결 론

참고문헌

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Summary