중국 자동차산업의 수출산업화에 관한 연구

• 영문명: Study on The Export Industrialization of the Chinese Automotive Industry and its Implication
• 발행기관: 한국상품학회
• 저자명: 이영주(Lee Young-joo)
• 간행물 정보: 『상품학연구』제33호, 241~257쪽, 전체 17쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2004.12.01

영문 초록

Despite the importance of communication strategy to interorganization exchange, most of the previous research about communication strategy have been studied in intraorganization settings, and the recent research are restricted to the conceptual study about collaborative communication in interorganization settings. Our main purpose is to empirically test the effects of collaborative communication within channel members on channel performance, and the relationship between collaborative communication and channel performance in specific channel setting. Although there are many various channel settings, we propose channel setting as relational norm. Using survey data from liquor wholesalers, data were analyzed. The findings suggest that a few dimension of collaborative communication have directly significant effects on channel output such as commitment and satisfaction, and also significant moderating effect of relational norm.

목차

Ⅰ. 서론

Ⅱ. 중국 자동차산업의 수출구조 분석

Ⅲ. 우리 자동차산업의 수출에 미치는 영향

Ⅳ. 결론 및 향후 연구방향

참고문헌

Summary