ARIMA 모형에 의한 B2C 매출액 수요예측에 관한 연구 - 사이버쇼핑몰 거래상품군을 중심으로 -

• 영문명: A Empirical Study on the Demand Forecasts of Sales by the ARIMA Model in a B2C - Focus on goods of cybershopping malls -
• 발행기관: 한국상품학회
• 저자명: 심완섭(Shim Wan-Seop)
• 간행물 정보: 『상품학연구』제33호, 215~240쪽, 전체 26쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2004.12.01

영문 초록

The purpose of this study is to provide cybershopping malls of electronic market our country with the suggestive point in the Demand forecasts for coping with our continuously-changing environment on the basis of data gained through the following results of my research work. We tried the forecast on the demand to analyze the proper amount of supply. we did the analysis by using the statistic program of Box-Jenkins in SPSSWIN Version 10.0 for 13 months from November 2000 to November 2001, various issues of sales with this analysis are as follows. First, the data on the difference of sales has showed that is a difference between the sales of demand. Second, as in shown in the analysis result of demand forecast, clothing, books, sport goods...showed the increasing trend.

목차

Ⅰ. 연구의 목적

Ⅱ. 연구범위 및 방법

Ⅲ. B2C 상품군별 매출액 예측의 의의

Ⅳ. ARIMA 모형에 의한 수요예측

Ⅴ. 거래상품군별 매출액 수요예측 결과

Ⅵ. 예측된 매출액과 실거래된 매출과의 관련성

Ⅶ. 결론 및 시사점

참고문헌

Summary