수출기업의 무역전시회 활용전략

• 영문명: Trade Show Strategy of Export Firms
• 발행기관: 한국상품학회
• 저자명: 홍선의(Hong Seon-Eui)
• 간행물 정보: 『상품학연구』제33호, 385~411쪽, 전체 27쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2004.12.01

영문 초록

The economic globalization has contributed the easy interchangeability of goods and services worldwide and consequently this tendency gives a great impetus to the expansion of exhibition Nowadays there is no dispute that the exhibition industry contains Export Marketing, Sales, Market Research and New product launching. This paper is trade show strategy use for export firms. Therefor, paper discuss theory of exhibition, character and utility. Moreover study to basic strategy of participate in Trade show Participate in Trade show strategies are several point. First, Trade show goal accord to firm's purpose. Second, Devise of trade show competition strategy. Third, Support of government and relevant agency. forth, Trade Show insurance.

목차

Ⅰ. 서론

Ⅱ. 전시회의 이론적 고찰

Ⅲ. 무역전시회의 특성과 효용성

Ⅳ. 무역전시회 활용전략

Ⅴ. 결 론

참고문헌

Summary