Naming of Brands Proven Successful in Korea: A Linguistic Approach

• 발행기관: 한국사회언어학회
• 저자명: Jeonpyo Noh Jinhee Suh
• 간행물 정보: 『사회언어학』제11권 2호, 115~135쪽, 전체 21쪽
• 주제분류: 어문학 > 언어학
• 파일형태: PDF
• 발행일자: 2003.12.01

영문 초록

This expanded study explores the grammar of successful brand names in Korean from a linguistic perspective. Specifically, this study investigates the linguistic principles of brand names based on analyses of 568 successful Korean brand names. We first looked at selected brands from three linguistic areas: phonetic/phonological features, morphological/ syntactic structures, and semantic interpretations. Based on the analyses, the proposed seven research hypotheses governing the naming of successful Korean brands were verified. Each of the major linguistic components proves to be effective, and this result may set up a general branding framework applied to all products. A knowledge base of the best practices in the brand-naming must serve a base model for successful brand management. Understanding the underlying causes for the successes in the naming of brands will enable firms to better do business and to efficiently use resources.

목차

Ⅰ. Introduction

Ⅱ. Review of Literature

Ⅲ. Research Hypotheses

Ⅳ. Research Methodology

Ⅴ. Results and Discussion

Ⅵ. Conclusion

References