中國茶文化傳播現狀與戰略研究 - - 基於與中國國內咖啡文化産業發展的對比分析

• 영문명: A Study on the Present Situation and Strategy of Chinese Tea Culture Communication — —A Comparative Analysis Based on the Development of China's Domestic Coffee Culture Industry
• 발행기관: 한국중국문화학회
• 저자명: 栾阿诗 嚴英旭
• 간행물 정보: 『중국학논총』제81호, 361~377쪽, 전체 17쪽
• 주제분류: 인문학 > 문학
• 파일형태: PDF
• 발행일자: 2024.03.31

국문 초록

Tea is an important traditional drink in China, and tea culture is an important part of China's excellent traditional culture. In the new era of rapid development of globalization, multi-cultural communication has ushered in new opportunities and challenges for the spread of Chinese tea culture.

영문 초록

茶葉是中國重要的传统饮品，茶文化是中國优秀传统文化的重要组成部分。在全球化高速发展的新时代，多文化交流为中国茶文化的传播迎来新机遇也面临新挑战，文章通过对比分析中国内茶文化和咖啡文化的产业发展现状，分析茶文化传播的存在问题與不足，并为中国内茶文化的传播提出相应的建议。

목차

Ⅰ. 绪论

Ⅱ. 中国茶文化产业发展现状

Ⅲ. 中国咖啡文化产业发展现状

Ⅳ. 中国内本土茶文化传播的现存问题

Ⅴ. 扩大茶文化传播的应对和发展方案

VI. 结语

키워드

茶文化 咖啡文化 茶产业 茶文化传播 茶文化发展方案 Tea Culture Coffee Culture Tea Industry Tea Culture Communication Tea Culture Development Program 차문화 커피문화 차산업 차문화전파 차문화발전방안