숏폼 시청동기가 뷰티 샵의 서비스 편익에 미치는 영향

• 영문명: The Effects of Motivation for Watch Short-form on the Service Benefits of Beauty Shops
• 발행기관: 한국인체미용예술학회
• 저자명: 최혜진(Hye-Jin Choi) 권오혁(Oh-Hyuk Kwon)
• 간행물 정보: 『한국인체미용예술학회지』제25권 제4호, 149~161쪽, 전체 13쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2024.12.31

국문 초록

This study aims to study the service benefits and short-form viewing motives of beauty brand shops, to overcome the rapidly changing online marketing environment and realistic cultural delays in offline service stores, and to be used as primary data for the beauty service industry. To this end, data was collected from 597 people with experience using mobile beauty short-form contents and descriptive statistical analysis was conducted using SPSS Ver. 29.0. As a result, short-form viewing motives were classified as social motives and personal motives, and service benefits were classified as sub-factors of relationship benefits and functional benefits. Each variable and factor had a positive (+) correlation and were significant at p<.001 level. The short-form viewing motiv were found to have a positive (+) effect on the service benefits of offline beauty brand shops. The implications of this study are as follows. Through mobile short-form content, customers can obtain a wealth of information and advice from the early stages of the services of offline beauty brand shops. In addition, it will be possible to increase satisfaction and loyalty through hyper-personalized beauty experiences. This study has limitations in region and age, and further research is required to plan short-form production programs for employees of beauty brand shops. Continuous research is essential for high-use education in university curriculum.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구내용 및 방법

Ⅳ. 연구결과 및 고찰

Ⅴ. 결론

참고문헌

키워드

숏폼 시청동기 뷰티 샵 서비스 편익 Short-Form Motivation for Viewing Beauty Shop Service Benefits

참고문헌

• 한양법학(漢陽法學)
• 한국인체미용예술학회지
• 한국미용학회지
• 한국인체미용예술학회지
• 미용예술경영 연구
• 미용예술경영연구
• Інтегровані комунікації
• 한국인체미용예술학회지
• 광주대학교 일반대학원
• Journal of Asia Business Studies
• 창신대학교 특수대학원
• 방송문화 연구
• 이화여자대학교 대학원
• The uses of mass communications －Currents perspective on gratifications research
• Cag University Journal of Social Sciences
• American Sociological Review
• 한국광고홍보학보
• KHIDI
• 한국인체미용예술학회지
• Consumer behavior
• Journal of Consumer Research
• Journal of Consumer Research
• Journal of the Academy of Marketing Science
• Cornell Hotel and Restaurant Administration Quarterly
• International Journal of Bank Marketing
• Journal of the Academy of Marketing Science
• 한국미용학회지
• 영산대학교
• 한국항공대학교 항공⋅경영대학원
• 한국심리학회 지: 소비자⋅광고
• 한국전자 거래학회지
• Journal of Marketing
• 한국사회체육학회지
• 한국언론학보
• 관광연구저널