Online Music Distribution Strategy to Develop the future Hallyu Music Industry

• 영문명: Online Music Distribution Strategy to Develop the future Hallyu Music Industry
• 발행기관: 한국유통과학회
• 저자명: Woo-Jun JANG Min-Ho CHANG
• 간행물 정보: 『유통과학연구(JDS)』제22권 제6호, 115~122쪽, 전체 8쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2024.06.30

영문 초록

Purpose: The main aim of this study is to analyze and suggest new online music distribution models targeted to facilitate the development of the Korean Wave (Hallyu) music market in all locations of the world. This study is conducted through a close analysis of the prevailing distribution models, the unique challenges of the K-pop market, and the trends in new technologies. Research design, data and methodology: To address the issue of how the online music distribution market could be domesticated for the Korean music industry, a systematic review of the previous studies was conducted. The use of the PRISMA approach was followed so that an accurate and transparent method for choosing the studies is ensured. Results: According to the investigation of literature analysis, the online distribution strategy may consist of four key plannings as follows, 1. Leveraging Social Media and User-Generated Content Platforms, 2. Embracing Immersive and Interactive Experiences, 3. Fostering Direct-to-Fan Connections and Monetization, 4. Harnessing Artificial Intelligence and Big Data Analytics. Conclusions: Finally, collaboration and strategic partnerships will be vital. The Korean music companies should seek to cooperate with the technology companies, social media platforms, and the global music streaming services so that they can grow their market, acquire new technologies, and to better their online distribution strategies.

목차

1. Introduction

2. Literature Review

3. Research Design

4. Findings

5. Discussions

References

키워드

Online Supply Chain Online Distribution Strategy Korean Wave Music Industry