Exploring the Influence of Virtual Reality and Augmented Reality on User Satisfaction in Virtual Tourism

• 영문명: Exploring the Influence of Virtual Reality and Augmented Reality on User Satisfaction in Virtual Tourism
• 발행기관: 한국유통과학회
• 저자명: Thich Van NGUYEN Tho Van NGUYEN Dat Van NGUYEN
• 간행물 정보: 『유통과학연구(JDS)』제22권 제6호, 33~44쪽, 전체 12쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2024.06.30

영문 초록

Purpose: This study aims to measure how information quality, system quality, security, usefulness, and ease of use of Augmented Reality (VR) and Virtual Reality (AR) influence user satisfaction, motivating intelligent travel technology developers to improve VR/AR quality to meet customer requirements. Research design, data and methodology: This study investigates users interested in travelling in Ho Chi Minh City and Nha Trang City, Vietnam. The research model was implemented using an online questionnaire and face-to-face from 405 valid samples. To evaluate the scale's reliability, the study used the software SPSS 20. Test research hypotheses and evaluate measurement and structural models. This research uses AMOS 20 software. The proposed model is firmly grounded in the Information System Success model (ISS) and the Technology Acceptance Model (TAM), providing a solid theoretical foundation for our research. Results: Results show that consumer perceptions of information quality, system quality, security, usefulness, and ease of use have a positive impact on the perceived quality of VR/AR, thereby influencing tourists' travel intention. Conclusions: The results of this research enrich the theoretical understanding of consumer behaviour toward intelligent technology products in tourism, providing management implications for manufacturers to improve the quality of tourism products and satisfy user requirements in experience before considering choosing a destination.

목차

1. Introduction

2. Literature Review and Research Model

3. Research Methods

4. Research Results

5. Discussion

6. Conclusions

References

키워드

Augmented Reality Virtual Reality Satisfaction Tourism Distribution Science