Fuhu

• 영문명: Fuhu
• 발행기관: Korea Institute for Humanities and Social Sciences(KIHSS)
• 저자명: 孙双梅(Shuangmei SUN)
• 간행물 정보: 『Journal of Global Arts Studies (JGAS)』Special Issue Vol.1, 4~5쪽, 전체 2쪽
• 주제분류: 인문학 > 기타인문학
• 파일형태: PDF
• 발행일자: 2024.06.30

국문 초록

“Fuhu” is one of the original twelve Chinese zodiac cultural creation brand series products of designer Sun Shuangmei, which is a case of cultural creation products based on the municipal non-legacy project “Folk Toys” under the perspective of systematic protection of nonlegacy, integration of culture and tourism, and highquality development, and based on the traditional twelve Chinese zodiacs with the culture of the tiger as the creative content. The product is based on the municipal non-legacy project “folk toys” in the view of the integration of culture and tourism and high-quality development, based on the traditional Chinese zodiac culture, the traditional tiger image as the design element, and the integration of the legend of the Eight Immortals, folk paper-cutting, drama face painting, Jiaodong color sculpture and other traditional cultural elements. The product by the designer Sun Shuangmei led the design team to design nearly a thousand kinds of “tiger” pattern, and with the integration of rural revitalization projects, the product production part of the local villages, so that left-behind rural teachers to participate in the design and production part of the villagers to improve their income at the same time, but also to explore the revitalization of folk art to promote the transformation of the local workforce and the rural cultural industrialization. Possibility.

영문 초록

“福虎”是设计师孙双梅原创的十二生肖文创品牌系列产品之一，该产品是在非遗系统性保护、文旅融合和高质量发展视域下以市级非遗项目“民间玩具”为基础，以中国传统十二生肖文化为创作内容，传统虎形象为设计元素，融合了八仙传说、民间剪纸、戏剧脸谱、胶东彩塑等传统文化元素综合呈现出的文创产品案例。该产品由设计师孙双梅带领设计团队设计出近千种“虎”图样，并与乡村振兴项目融合，将产品制作部分放到当地乡村，让留守乡村老师参与到设计与制作部分，提高村民收入的同时，也探寻民艺振兴带动地方劳动力转化和乡村文化产业化的可能。该产品目前已签约外交部机关及驻外机构服务中心供应处作为国礼资源库产品，并签约央视网采购协议作为央视网上榜文创产品。主题展览获得中国青年报、中国日报海外版、澎湃新闻等国家级媒体报道。获得国家级、省级奖项20 余项。

키워드

Chinese folk art Intangible Cultural Heritage Rural Revitalization 中国民间美术 非物质文化遗产 乡村振兴