计算机网络化时代下市场营销教学改革研究

• 영문명: Research on Marketing Teaching Reform in the Era of Computer Networking
• 발행기관: YIXIN 출판사
• 저자명: 王翔宇(Xiangyu Wang) 王晗(Han Wang) 王星雨(Xingyu Wang)
• 간행물 정보: 『Education Reform and Teaching Research』제1권 제1호, 71~76쪽, 전체 6쪽
• 주제분류: 사회과학 > 교육학
• 파일형태: PDF
• 발행일자: 2024.05.30

국문 초록

在计算机网络化的时代背景下，市场营销发展呈现出新特征，对市场营销人才也提出了新要求。文章探讨计算机网络化时代下市场营销发展现状，分析计算机网络化时代下市场营销教学改革困境，最后从加强技术应用、丰富教学方法、注重实践教学、丰富教学资源这几方面出发，探究计算机网络化时代下市场营销教学改革策略，希望给市场营销教学改革提供有益参考，提高市场营销教学效率，培养现代化市场营销人才。

영문 초록

In the context of the era of computer networking, the development of marketing presents new characteristics, and puts forward new requirements for marketing talents. The article discusses the current situation of marketing development in the era of computer networking, analyzes the dilemma of marketing teaching reform in the era of computer networking, and finally explores the reform strategy of marketing teaching in the era of computer networking from the aspects of strengthening the application of technology, enriching the teaching methods, focusing on practical teaching and enriching the teaching resources in the hope that it will provide a useful reference for the reform of marketing teaching and improve the teaching of marketing. We hope to provide useful reference for the reform of marketing teaching, improve the efficiency of marketing teaching, and cultivate modern marketing talents.

목차

Ⅰ.引言

Ⅱ.计算机网络化时代下市场营销发展现状

Ⅲ.计算机网络化时代下市场营销教学改革困境

Ⅳ.计算机网络化时代下市场营销教学改革策略

Ⅴ.结语

키워드

计算机网络化 市场营销 教学改革 Computer networking Marketing Teaching reform