전시이벤트 운영계획에 관한 연구

• 영문명: A Study on Administration Planning of the Exhibition-Event
• 발행기관: 관광경영학회
• 저자명: 이재곤(Jaekon Lee)
• 간행물 정보: 『관광경영연구』제5권 제1호, 138~155쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2001.02.28

영문 초록

Exhibition-Event as means of a struggle for existence marketing for company or nation have become ones in witch spectators actively take part in the aspect of a scheme and event factors have been emphasized in planning theme since the beginning industrial society. In this situations, exhibition-event has been a plan of efficient marketing promotion and displaying to make objects consumers and buyers. This thesis is aimed to verify exhibition-event effect, to be considered in the course of administration planning exhibition. Therefore the administration planning obtained are as follow : establishing of planning, preparing in advance, a work of participation books, preparing the opening, managing of an exhibition, analysis of result, and exact calculation. This study endeavor to present a administration planning about the increase of exhibition-event in quantity and quality which will grow. I hope that this study will give some help to producer and enterprise managers.

목차

Ⅰ. 서 론

Ⅱ. 이론적 기초

Ⅲ. 전시이벤트의 운영계획과정

Ⅳ. 결 론

참고문헌