호텔 부대시설 이용 고객의 호텔 선택요인에 관한 연구

• 영문명: A Study on the Hotel Choice Factors for Hotel Other Facility Factors
• 발행기관: 관광경영학회
• 저자명: 손삼호(Samho Son) 윤대균(Daegyun Yoon) 정연국(Yeonkook Jeong)
• 간행물 정보: 『관광경영연구』제5권 제1호, 99~112쪽, 전체 14쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2001.02.28

영문 초록

This study was undertaken to find out significant factors that encourage the customers to choice the hotel and to suggest the management strategies which can satisfy the customer's needs and increase the customer's visit. The research method to accomplish the purpose of this study carry out the field survey on the customer's choice factors about Other facility department which based on the document study and previous study. The empirical findings of this study & this thesis try to suggest the following management strategies are as follow: Older respondents consider service factor than younger one. service strategies for old generation should be developed. A professional man & house wife are consider about all factors. it is necessary to offer special image & children's facility to satisfy house wife. It needs to be offered special other facility's service & image to satisfy customers. It is necessary to offer various group DC & program to satisfy group customers. Guests who received good image for hotel have impact on effect of word-of-mouth communication which recommends their neighbors. So to be offered presents & DC coupons etc. The findings of this study intend to establish the efficient and rational management strategies and draw customers and scheme out development of hotel industry.

목차

Ⅰ. 서 론

Ⅱ. 호텔 고객의 호텔 선택요인에 관한 이론

Ⅲ. 실증분석

Ⅳ. 결 론

참고문헌