지식산업센터의 입지특성요인이 지각된 가치 및 충성도에 미치는 영향 연구

• 영문명: A Study on Location Characteristic Factors of Knowledge Industry Centers and Their Impact on Perceived Value and Loyalty
• 발행기관: 한국부동산학회
• 저자명: 인성호
• 간행물 정보: 『부동산학보』第92輯, 105~113쪽, 전체 9쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2023.12.31

국문 초록

본 연구의 목적은 국내 지식산업센터의 입지특성요인과 지각된가치, 그리고 충성도 간의 인과관계를검증하는데 있다. 국내의 지식산업센터 내 입주해 있는 입주 기업체 입주자들을 대상으로 모집단을 선정하였고, 자기응답형식의 방법으로 총 202부의 설문지가 사용되었다. 설문분석은 SPSS 21.0 및 Amos 21.0을 사용하였고, 구조방정식 모형분석을 실시하였다. 본 연구모형의 모든 가설검증은 유의수준이p-vale<0.05에서 유무의한 결과치를 보였고, 연구결과는 다음과 같다. 첫째, 지식산업센터의 입지특성요인은 입주자의 지각된가치에 유무의한 긍정(+)의 영향을 미쳤다. 둘째, 지각된 가치는 충성도에 유무의한긍정(+)의 영향을 미쳤다. 셋째, 지식산업센터의 입지특성요인은 충성도에 유무의한 긍정(+)의 영향을 미쳤다. 마지막으로,지식산업센터의 입지특성요인과 충성도 사이의 인과관계에서 지각된가치가 매개효과가 존재 하는 것으로 나타났다. 이는 향후 시행되는 국내 지식산업센터의 사업의 중요한 자료로 사용될 것이다.

영문 초록

1. CONTENTS (1) RESEARCH OBJECTIVES In this study, the importance of the knowledge industry center and the need for research were recognized, and related research was conducted. First, the knowledge industry center was examined, and meaningful results were derived through an empirical study on the perceived value of knowledge industry center residents and the loyalty of migrants to the knowledge industry center. Therefore, based on the results of this study, it is intended to provide reference materials for rational decision-making to stakeholder, end users, and investors who supply knowledge industry centers or establish policies, and to suggest directions for the future. (2) RESEARCH METHOD The temporal scope of this study was to analyze 202 responses in a self-response format for employees who were engaged in knowledge industry centers for 30 days fromDecember 1, 2022 to December 31, 2022. did As a research method, the verification of the structural equation model, which has the advantage of being able to control measurement errors and enabling statistical evaluation of the theoretical model, was carried out. Therefore, after reviewing reliability and validity through confirmatory factor analysis (CFA) (Fornell and Larcker, 1981), path analysis was conducted. For data verification, statistical programs SPSS 21.0 and AMOS 21.0 were used. (3) RESEARCH DIFFERENCES This study aims to verify how the occupancy environmental factors of domestic knowledge industry centers affect residents' perceived value and occupants' loyalty to knowledge industry centers, and has the following differences. First, this study is based on the knowledge industry center's occupancy environmental factors (institutional factors, locational factors, economic factors), and the great differentiation of the first study that affects perceived value and loyalty, and the current knowledge industry center I think it is a timely study to measure and evaluate the factors related to moving in, the degree of satisfaction with residence, and the loyalty to neighbors or acquaintances by surveying tenant companies in the area. Second, the spatial viewpoint of this study is divided into Seoul, Gyeonggi-Incheon, and provinces, and the value of the knowledge industry center tenants will be considered very high. 2. RESULTS In order to find out the effect of institutional, locational, and economic factors on the perceived value and loyalty of the knowledge industry center, this study was conducted on residents of the domestic knowledge industry center to examine the moving environment factors (institutional factors, The results of the study to find out how locational factors and economic factors) affect perceived value are as follows. First, the knowledge industry center's occupancy environmental factors (institutional factors, locational factors, and economic factors) were verified as positive (+) significant results in the perceived value. These results are in agreement with the results of previous studies such as Kim Dae-bong and Kim Jong-jin(2015) and Hwang Eun-sik(2014). Second, it was verified that perceived value had a statistically positive (+) and insignificant effect on loyalty. The results of these studies are also seen in Sánchez, et al.(2006), Lee Sang-gu·Hong Jae-wook(2012), etc. have the same meaning. Third, it was verified that the knowledge industry center's occupancy environmental factors (institutional factors, locational factors, and economic factors) had a statistically positive (+) significant effect on loyalty. These results are considered to pursue similar meanings to the research results of Konecnik et al(2007), Kim Ki-jun Kim Hyung-geun(2017), and Kim Tae-hoon(2019).

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구설계

Ⅳ. 연구결과 검증

Ⅴ. 결론

키워드

지식산업센터 입지특성요인(제도적요인 입지적요인 경제적요인) 지각된가치 충성도 Knowledge industry center location characteristics factors (institutional factors location factors economic factors) perceived value loyalty