중국 스포츠관광 활성화를 위한 탐색적 연구

• 영문명: An Exploratory Study on the Revitalization of Sports Tourism in China
• 발행기관: 한국비교정부학회
• 저자명: Liu Di 강순화
• 간행물 정보: 『한국비교정부학보』제27권 제3호, 143~162쪽, 전체 20쪽
• 주제분류: 사회과학 > 행정학
• 파일형태: PDF
• 발행일자: 2023.09.30

영문 초록

(Purpose) Sports tourism is a new industry that combines the tourism industry and the sports industry, and the phenomenon of globalized culture and the development status of the tourism industry have an important impact on the development of the national economy. The purpose of this study was to analyze the development status of sports tourism in China and the mechanism of sports tourism development and to present directions that can contribute to the development of sports tourism. (Design/methodology/approach) This study used the literature data research method, collected data related to the Chinese tourism industry and sports industry from 2010 to 2019 through the China Tourism Yearbook, China Statistics Bureau, and the National Sports Bureau platform, and analyzed the development trend and combined development status of Chinese sports tourism. (Findings) As a result of the study, the conditions of Chinese sports tourism development were mainly analyzed in terms of the natural environment, economic conditions, activation of various events, policy support, and infrastructure conditions. (Research implications or Originality) China is a country rich in population and resources, but the level of development of sports tourism is certainly lagging behind that of Western countries. Therefore, this study summarized the current development process of sports tourism in China, suggested ways to promote the development of sports tourism in China, and sought ways suitable for the development of tourism in China.

목차

Ⅰ. 서 론

Ⅱ. 이론적 논의

Ⅲ. 연구방법

Ⅳ. 중국 스포츠관광의 발전 현황 및 내용 분석

Ⅴ. 중국 스포츠관광 활성화 방안

Ⅵ. 결론 및 정책적 시사점

References

키워드

스포츠관광 관광 활성화 방안 커플링 분석 발전모델 구축 Sports tourism Tourism activation plan Coupling analysis Development model construction