학술논문
A Study of the Diffusion of Hallyu in South America
이용수 21
- 영문명
- A Study of the Diffusion of Hallyu in South America
- 발행기관
- 한국상품학회
- 저자명
- Mayta Checasaca, Dina Benedicta 서용구
- 간행물 정보
- 『상품학연구』제41권 제4호, 83~94쪽, 전체 12쪽
- 주제분류
- 경제경영 > 경영학
- 파일형태
- 발행일자
- 2023.08.31
4,240원
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국문 초록
영문 초록
This study aimed to analyze the spread of Hallyu and the acceptance of cultural products offered by South Korea to the South American market. Since South Korea and South America do not share the same language or culture and are geographically far apart, despite these factors, South Korea's cultural products have been very well received by the population, reflected in the high ratings of K-dramas broadcast on South America's TV.
Since the 20th century, South Korea has entered the Latin American continent through migration, Free Trade Agreement (FTAs), and other treaties. Thus, creating bonds of friendship and international cooperation between both countries. This is where, through these agreements, Korean cultural products began to be negotiated, and productions were exchanged between television companies from Latin countries and South Korea. Korean embassies located in South American countries also played a significant role in the diffusion of Korean cultural products. This includes promoting these products on TV channels in South American countries and supporting all kinds of events until today to spread Korean culture. Thus, K-dramas and movies began to appear in Peru and Chile, which were the first South American countries where the Korean wave reached with force and spread rapidly to Brazil, Colombia, Argentina, and others. Therefore, it is expected that the Korean wave will continue on the market for a long time and expand even more over the world with the support from the fans (ARMYs), the internet, and social networks.
목차
Ⅰ. Introduction
Ⅱ. Theoretical Background
Ⅲ. Diffusion of Hallyu In South America, Beginnings and the Path It Took
Ⅳ. Conclusions and Implications
Ⅴ. Suggestions
Reference
해당간행물 수록 논문
- The Future of K-Fandom: Strategies for Achieving Digital Leadership in the Virtual World
- The Influence of K-wave on Product Purchase in the United States: The Role of Psychological Distance
- A Study on Hallyu Tourism Revitalization Model: Focusing on the Case of Jeju Island
- A Study of the Diffusion of Hallyu in South America
- 한류문화의 지속가능성 제고에 관한 연구
- Future of Hallyu: Hallyu 5.0
- K-스크린골프산업에서 스크린골프장 관계마케팅 전략과 재방문 의사의 관계에서 고객만족의 조절효과 연구
- Is the Hallyu Truly Global? A Country Branding Perspective
- ESG Competences of K-shopping Platforms: Coupang, Kurly, and SSG.com
- K-Games to Be Korean Wave: Its Cultural And Artistic Significance
- Effects of the Cultural Appropriation on the Country of Origin Effect: Focusing on the Difference between International Students vs. Local Fans
- 한국 웹툰 플랫폼의 섬네일 특징이 웹툰 선택에 미치는 영향
- K- Forest Therapy: Brand Equity Perspectives
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