The Origins of K-Pop: Hyangga

• 영문명: The Origins of K-Pop: Hyangga
• 발행기관: 한국상품학회
• 저자명: 박소원
• 간행물 정보: 『상품학연구』제41권 제4호, 1~5쪽, 전체 5쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2023.08.31

영문 초록

A now dominant frame with which to view K-Pop is ‘cultural hybridity’. Its explanatory appeal is clear. By describing K-pop’s heavy borrowing of American hip-hop, rap and EDM in terms such as glocalization, cultural reconfiguration and third space transnationalism, it is relieved of the anxiety of provenance. Hybridity theory recontextualizes the ‘local’ into a migratory landscape in which it does not seem to matter whether something is culturally authentic or not since everything is influenced by something else, and borrowing has been a tradition as long as there has been human history. Yet almost as many have called out the hybridity of Western ‘form’ and Korean ‘content’ as a euphemism for cultural hegemony of Western pop. On this view, Korean features in K-pop are but a veneer of local packaging, devoid of any meaningful cultural substance. This paper attempt to move beyond this binary and puts forth an alternative case by situating the language of K-pop in Korean cultural history, tracing back K-pop’s interlingual conviviality back to sixth century hyangga songs.

목차

Ⅰ. Introduction

Ⅱ. Multiculturalism

Ⅲ. Hyangga and K-Pop

Ⅳ. Conclusion

Reference

키워드

K-pop hyangga interlingualism hybridity multiculturalism